When Peter George and Marty Fisher sat down to figure out what they should call their newly merged company a couple of years ago, they quickly discovered that...
Tag - marketing
Everyone knows that a brand isn’t just a logo. It goes a little deeper than that—like Mariana-Trench deeper. Whether or not you’ve defined it—your company or...
From quick market snapshots to in-depth surveys, discover how Leger’s expertise is reshaping industries, one question at a time. When Andrew Enns gets hit up...
Looking at the intricacies of user experience design You are not the user. I first heard this line when I started in the field of user experience research some...
Manitoba-based Brandish Agency has announced it is merging with Edmonton’s RED The Agency, bringing RED under the Brandish umbrella. According to...
Andrew Enns has his finger on the pulse of Manitoba. The Winnipeg-based executive vice-president for Leger’s central Canada region oversees a team of research...
If you think it’s expensive to develop an Environmental, Social & Governance (ESG) plan, you don’t want to know the cost of not having one. Environmental...
In recent years, ESG (Environmental, Social, and Governance) has emerged as a prominent subject in business. This shift is driven by changing expectations from...
Hey robot, write me an article for Manitoba Inc. magazine about the benefits of using Artificial Intelligence (AI) to write advertising copy. If I were to type...
Technology is changing every aspect of our lives and the boom in innovation shows no sign of slowing down. Consumers don’t just want seamless online/offline...
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