BY PETER GEORGE MOST people think of advertising as an attempt to persuade audiences to buy. Toothpaste. Coffee. Vehicles. Working at an agency...
Tag - Peter George
When Peter George and Marty Fisher sat down to figure out what they should call their newly merged company a couple of years ago, they quickly discovered that...
Everyone knows that a brand isn’t just a logo. It goes a little deeper than that—like Mariana-Trench deeper. Whether or not you’ve defined it—your company or...
Branding Winnipeg The city’s biggest economic development stakeholders are putting the call out for Winnipeggers to get behind their first-ever branding...
