Neat as a pin: Pinterest launches new edition of its Academy

Pinterest Academy
Pinterest Academy
Pinterest Academy. Provided by Pinterest.
Pinterest Academy. Provided by Pinterest.

Pinterest has introduced the latest edition of its e-learning platform, Pinterest Academy, to educate SMBs on how to engage with customers and prospects on the website that sees 400 million people visit each month.

“In today’s competitive advertising environment, it’s more important than ever for brands to have the tools they need to reach their audiences in a targeted, efficient and culturally relevant way. On Pinterest, where people come with high intent to act, brands are additive to their discovery experience. We created Pinterest Academy as a resource for every brand ready to tap into this highly engaged audience to derive full benefit from the Pinterest platform,” said Kristie Painting, country manager, Pinterest Canada.

The academy takes advertisers through basic information, such as “Why Pinterest?” and into how to use ad formats, measurement tools and find trends target audiences are interested in. It also teaches marketers how to use Pinterest data for “ahead-of-the-curve insights and data that only Pinterest has as well as maximizing the efficiency of on-platform tools and ad solutions.”

“We created Pinterest Academy to help brands, agencies and marketers alike harness the unique intent and buying power of people on Pinterest and understand how to unlock the full potential of their campaigns on the platform. Only on Pinterest do people come with the clear intention of discovering the things that add value to their real lives, so they welcome content from brands that help them do just that. In today’s uncertain times, it’s more important than ever to connect with your audience where it matters, and Pinterest Academy will teach marketers how to do that effectively,” said Stacy Malone, head of global business marketing at Pinterest.

According to the company,  users “come to Pinterest early in their decision-making journey with the intent to discover ideas to both purchase and do, so ads are expected and welcomed on Pinterest.”

Available in English now with more languages coming this year, small businesses, advertisers and digital marketers can take over 14 courses on how to use Pinterest in marketing strategies and advertising campaigns.


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