If you haven’t had enough Justin Bieber at Tim Hortons, you’re in luck.
Bieber is back with another collaboration at the iconic Canadian coffee-and-donut chain, and this time it’s all about the coffee. In brainstorming sessions with the Tim Hortons team, Bieber mentioned that he prefers his coffee over ice. This led to the creation of the next Bieber-styled product at Tim Hortons. The new flavour of Tim Hortons Cold Brew, aptly named Biebs Brew, has a creamy French Vanilla flavour. This is the second collaboration between Bieber and Tim Hortons, with the first being Timbiebs – a play on the iconic Timbit.
The new drink, and all three Timbiebs flavours – Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle – are now available at participating Tims restaurants in Canada and the United States along with Biebs Brew.
“We couldn’t stop at Timbiebs, we needed a Biebs Brew too,” said Bieber. “Doing a Tim Hortons collab had always been a dream of mine. I grew up on Tim Hortons and it’s always been something close to my heart.”
As well, Bieber fans can also pick up a co-branded limited-edition Biebs Brew tumbler, available to buy at Tim Hortons locations. Selected restaurants will also have limited quantities of other previously sold-out Timbiebs merchandise, including the beanie, fanny pack and tote bag.
“Timbiebs was a huge success – truly beyond all of our expectations – and what made it so great was the authenticity of the partnership,” said Hope Bagozzi, chief marketing officer at Tim Hortons. “Even before the Timbiebs collaboration, Justin had often shared with fans how he’d grown up with Tim Hortons and was obsessed with the brand. His commitment to working with us to develop a natural and authentic twist on the Tims experience is what made Timbiebs a hit and we know guests are going to love Biebs Brew and his take on Tims Cold Brew.”
